Mission & Vision

Building the future responsibly, one system at a time.

Every formulation, every jobsite trial and every technical conversation is guided by a simple idea: chemistry should strengthen the built environment while respecting the people and ecosystems it serves. Our mission and vision translate this idea into practical commitments for designers, contractors and asset owners.

Sustainable construction

Durability & reliability

Global standards

Local expertise

Engineers aligning mission and operations

Mission in action on every project review and site inspection.

Our north star and our daily compass.

The vision expresses what we are striving to become as a global provider of construction and specialty chemical solutions. The mission translates that ambition into the practical responsibilities we accept on every project and in every region where we operate.

Vision

Global leader in sustainable construction chemistry.

We aspire to be recognized across markets as the partner that raises the bar for durability, reliability and innovation. Being a leader, for us, means more than volume: it means that our systems become benchmarks for lifecycle performance, safety and sustainability in demanding applications – from industrial floors and logistics hubs to infrastructure and energy facilities.

We envision a future where structures last longer, require fewer interventions and consume fewer resources over their life. In that future, the chemistry is largely invisible – what stands out is reliability, comfort and safe operations for end users.

Mission

Providing integrated systems that protect people, projects and the planet.

Our mission is to design, manufacture and support construction chemical systems that extend the service life of assets, improve efficiency on site and minimise environmental impact. We do this by combining global R&D with local materials knowledge and application expertise.

Deliver complete system solutions – not isolated products – for each application.

Continuously improve technical performance through structured feedback from job sites.

Operate responsibly, placing safety, transparency and long-term relationships above short-term gains.

Align with global ESG goals and help our customers meet their own sustainability targets.

Strategic pillars that turn words into action.

To keep mission and vision grounded in reality, we organize our work around four strategic pillars. Each pillar has concrete objectives, KPIs and initiatives that guide our teams in Istanbul and every regional hub.

Sustainable chemistry

Reduce lifecycle impact without compromising performance.

We prioritize formulations that support lower carbon footprints, efficient installation and long service life. This includes optimizing cement content, selecting raw materials responsibly, extending maintenance intervals and enabling refurbishment instead of full replacement wherever practical.

Technical excellence

Make every specification buildable and verifiable.

We link lab data with on-site trials, independent testing and aligned documentation to ensure that systems can be applied safely and consistently. Clear method statements, training programmes and project-specific detail drawings are part of every major engagement.

Customer proximity

Stay close to projects from design to handover.

Design offices, contractors, applicators and plant operators all face different constraints. Our teams invest time in understanding each perspective so that our solutions are practical, commercially viable and aligned with programme realities.

People & safety

Protect everyone who works with or around our systems.

We emphasise safe handling, clear labelling and training for applicators and site teams. Internally, we foster a learning culture where near-miss reporting and process improvements are seen as strengths rather than weaknesses.

Mission in practice: from brief to long-term performance.

The journey from concept to durable structure is made of many decisions. Our mission and vision shape those decisions at every step, from the first enquiry through to post-installation support.

01 • Early engagement

Understanding exposure, risk and stakeholder goals.

Our engineers work with designers and owners to clarify functional requirements, risk tolerance, regulatory expectations and ESG goals. This allows us to recommend system options with a clear view of cost, performance and sustainability trade-offs.

02 • System design

Selecting compatible solutions, not just single products.

Based on project constraints we define complete build-ups, including primers, main layers and protection. We consider joints, terminations, movement, detailing and interfaces with adjacent trades, not only the main surface.

03 • Execution

Supporting application with training and on-site presence.

We conduct toolbox talks, start-up supervision and inspections so that applicators are confident and work safely. Feedback from execution is documented and fed back to our laboratories and product management teams.

04 • Operation

Staying accountable after handover.

Our mission extends beyond initial installation. We assist with maintenance planning, investigate root causes if issues arise and use long-term performance data to guide our next generation of systems.